Managing by Averages… of Averages

Much of my visual analysis is performed to help large companies – usually retailers and their suppliers – to better understand a perplexing problem or opportunity in their organisation. How can we reduce waste in our stores? Which promotions drive the desired behaviour in customers and why? What effect does non-delivery at depot have on availability in store? What’s the optimum product range for our biscuits category? etc.

Why Data Animators?

Data is often perceived as dry, remote, and impersonal – even when it relates to customers, citizens, or friends and family. In the information age, an ever-growing stream of data is stored as digital bits in shapeless clouds of computer storage, processed by a million algorithms which divine our preferences for movies, holidays, and foodstuffs. It’s easy to feel that data has no direct relevance to any one of us and yet…